Online MBA In Marketing NMIMS University
We all want to advance our academics and career without leaving our current jobs and in accordance to our lifestyle, ever wondered what can help?
If you want to advance your career in marketing, you can consider an Online MBA. Narsee Monjee Institute of Management Studies offers an Online MBA in Marketing program especially designed for busy professionals who do not have time to take leaves from jobs. This guide will enable you to understand what the program is all about, why it might be right for you, and how you can benefit from it.
What is an MBA in Marketing?
Online MBA in Marketing is a special master’s degree, in marketing, taught completely online. This basically means you can study from anywhere through an internet connection. You will learn the most important marketing topics and practices, which prepares one for high-level marketing work in various companies.
Why Choose NMIMS for an MBA in Marketing?
1. Reputation and Accreditation: NMIMS is a highly accredited and reputed holding institution that has produced an excellent track record in business education. The National Board of Accreditation has accredited it and, simultaneously, the Association of MBAs has earned accreditation that means its programs meet high international standards.
2.Experienced Faculty: NMIMS has a faculty team with highly experienced professionals who are industry practitioners. They bring into the classroom both real-world experience and academic knowledge, providing students with added value in the form of useful insight and hands-on skills in all practical competencies.
3.Comprehensive Curriculum: The course curriculum is prepared to cover all relevant areas that make up finance, including corporate finance, investment banking, financial markets, and risk management. This kind of comprehensive approach helps you have a wide and broad-based education in finance.
4.Good relations with the finance industry give NMIMS exposure, so students can relate with a wider professional circle, attend industry events, and even be part of internships, which might be crucial for building one’s career. It also provides modern equipment and resources within the campus, such as a well-stocked library, modern computer laboratory, access to financial databases and software, etc.
What’s Covered in Online MBA Marketing Program?
1.Core Courses: This curriculum contains standard courses that make a student learn various topics in marketing. Some examples of these courses are as follows:
- Marketing Management: Plan a marketing strategy, know market segments, and handle a brand’s portfolio.
- Consumer Behaviour: You will learn about consumer decision-making processes and how to get them.
- Digital Marketing: Learning online methods of marketing through aspects like SEO, social media, and even email marketing
- Market Research: Curriculum should contain designing and conducting some sort of studies, gathering data, and then one is able to analyse market trends.
- Sales Management: Understand how to manage sales teams and enhance the general execution of sales.
2.Electives: Electives provide opportunities to specialise in areas which interest you. Some of these are:
- International Marketing: You can understand marketing across geographies and cultures.
- Brand Management: Understand the management of brands so that they stand out in an effective manner.
- E-Commerce: Understand various ways in which a business could be executed online along with digital selling skills.
- 3.Projects and Assignments: Projects and assignments are designed to bring into action what you learn into practical life. It is practical experience that teaches how the marketing mechanism works in real life.
4.Live Sessions and Webinars: The program comprises live sessions and webinars where you interact with the teachers and classmates. Live sessions are a forum for discussion, questioning, and networking.
5.Capstone Project: At the culmination of this program, you will undertake a capstone project. This involves approaching an all-encompassing marketing problem or case study and applying all the learning and skills that you have garnered during the course.
Semester 1
- Business Communication
- Financial Accounting
- Micro Economics & Macro Economics
- Organizational Behavior
- Marketing Management
- Quantitative Methods – I
Semester 2
- Cost & Management
- Human Resource Management
- Strategic Management
- Business Analytics
- Legal Aspect of Business
- Operations Management
Semester 3
- Corporate Finance
- Research Methodology
- Project Part – I
- Brand Management
- Consumer Behaviour
- Intergrated Marketing Communications
- Sales Management
Semester 4
- Indian Ethos & Ethics
- Corporate Sustainability
- International Business
- Project Part II
- International Marekting
- Services Marketing
- Digital Marketing
How To Enter Online MBA in Marketing at NMIMS
Admission to join the Online MBA in Marketing at NMIMS is merit-based on the following criteria:
Bachelor’s degree in a recognized college must. They do not require a background in business, so this is not always necessary for the other programs.
1.Entrance Exam: NMIMS may ask to appear for an entrance exam such as NMAT – NMIMS Management Aptitude Test to assess your ability on three different areas-analytical, quantitative, and verbal abilities.
2.Work Experience: Work experience is not strictly a must; however, some work experience is always helpful. This gives real-life relevance to the theoretical knowledge you are acquiring.
3.Application Form: You will have to submit an application form and attach other supporting documents such as academic transcripts, entrance exam scores if required, and a resume.
4.Personal Statement: You will sometimes be needed to write a personal statement or statement of purpose. Here, you will have the opportunity to explain why you need to pursue the MBA, your career goals, and why you selected NMIMS.
Advantages of Online MBA in Marketing
1. Flexibility: The main advantage here is that it offers flexibility. You can do it at your own pace, which can help much in balancing education with work and personal life.
2.Cost-Effective: Online programs are sometimes cheaper than traditional on-campus programs. You save on transportation, accommodations, and other expenses associated with campus life.
3.Global Networking: Online programs usually include students from all over the world. In this way, you will be able to connect with diverse, professional people and get different perspectives.
The program builds various points in several crucial skills, such as strategic thinking, analytical abilities, and effective communication. It leads on to becoming a prerequisite for career calling in marketing.
4.Better Job Opportunities with Promotions: An MBA in Marketing can lead on to better job opportunities and promotions. It offers knowledge credentials that play a pivotal role for the advanced roles such as marketing manager or digital marketing strategist.
Career Prospects After Completing the MBA in Finance
Many career options are available post completion of the NMIMS Online MBA in Marketing. Some of them are as follows:
1.Marketing Manager: Marketing managers design and execute plans for marketing products or services. Their work encompasses campaign management and analysis of market trends along with coordination with marketing teams.
2.Brand Manager: Brand managers manage a company’s brand image, which includes creation, maintenance, and enhancement of it. Their role includes brand strategy, communication, and many other things.
3.Digital Marketing Specialist: A digital marketing specialist works on online marketing, social media, SEO, and pay-per-click advertising.
4.Market Research Analyst: The market research analyst would analyse the market trend to identify sales opportunities. They collect and analyse data to provide assistance to help companies make wise decisions.
5.Sales Director: The sales director is the head of the sales team, and through various strategies, he encourages more sales to be made. A sales director would collaborate with the marketing department to ensure that what the sales and the marketing do is aligned with each other.
6.E-Commerce Manager: Helps manage the online operations for the sales, which include online store management and developing digital marketing strategies.
Conclusion
An Online MBA in Marketing offered at NMIMS is a flexible and rigorous way of getting a career lift in your marketing Career. The excellent reputation, experience of teachers, and comprehensive curriculum help prepare you for succeeding in almost all kinds of marketing roles.
Understanding the structure of the program, the benefits it holds, and the full career options opens one’s eyes in making a decision on whether to pursue the program. With full commitment and the right resources, this opportunity will help you grow and thrive phenomenally in this exciting field of marketing.
