Online BBA In Marketing - NMIMS University
Getting a higher education in our fast-changing world has never been easier. Online Bachelor of Business Administration in Marketing offered by Narsee Monjee Institute of Management Studies has become one of the most popular options for students who would like to pursue a career in business, aiming to tell its readers more about what this course entails, why it’s such a great option for students, and how it can foster a great marketing career.
NMIMS: Overview
Narsee Monjee Institute of Management Studies is commonly known as NMIMS. This is a well-known Indian university established in 1981. As time passed, this institute flourished into one of the best academic centres in the country. NMIMS offers students many courses in business, commerce, engineering, and more. The best thing about the courses offered through online platforms at NMIMS is that they are flexible and incorporate high-class teaching.
Why BBA Marketing?
Marketing is really a very exciting and important field in business. It is about understanding what your customers want, promoting the right products or services, building strong relationships with your brand, and finding channels to get these in the hands and plates of your potential buyers. A BBA in Marketing helps you acquire all the essentials for success: communication, critical thinking, and strategic planning.
But there are numerous benefits of choosing this program at NMIMS. It offers a great basic foundation in business principles. You learn about finance, human resources, and operations besides specialised marketing topics. This broad knowledge prepares you for the versatile role needed nowadays in the business world and then gives you an added edge in the job market.
The Benefits of Online Learning
The compelling aspect of this NMIMS’s BBA in Marketing is that it is online. Online learning offers flexibility that often classroom setups cannot match. You can study from anywhere at your pace. This is of maximum benefit especially if you are a working professional or have other commitments. The online platform is user friendly, so accessing course materials to participate in discussions and submit assignments is easy.
It also provides the aspect of self-discipline and time management. All these will mean that you will need to organise your schedule fairly in balancing academics and personal lives, plus professional lives. These skills would be of great use not just during your studies but also afterwards in working life.
Course Structure
The Online BBA in Marketing course at NMIMS is carefully designed to provide a well-rounded education. The course is, therefore, three years long, and the core subjects and specialised marketing courses split up between those years.
First-year study will cover what are considered the fundamental business concepts: economics, accounting, and management principles. These form the foundation from which all other subsequent understanding flows because without knowledge of how businesses are structured and operated, one can’t otherwise make much sense of how they work. Year two then tends to focus on more specific marketing concepts-consumer behaviour, digital marketing, advertising strategy, etc.
By the third year, you will have opportunities for work on projects and case studies. This hands-on approach allows you to apply what you’ve learned into real-world situations, enforcing your understanding and preparing you for additional workforce challenges.
Key Subjects in the Program
Below are some of the key subjects that are covered by the Online BBA in Marketing program:
1.Consumer Behaviour: The science of how consumers buy is a researchable art for any marketer. It teaches how businesses might meet customers’ needs by understanding what influences buying habits.
2.Digital Marketing: In this digital world, online marketing is imperative. This course teaches you social media marketing, SEO, email marketing, and many more ways to keep your thinking sharp, looking like a highly demanded skill set.
3.Brand Management: Branding is probably one of the most crucial things a business must develop for becoming truly successful. This paper will discuss strategy building, branding, and brand creation in the market in general.
4.Market Research: Information on who the customers are and how competition is necessary to make informed marketing decisions. The student, from this course, will learn how to take suitable and effective research for the market.
5.Sales Management : Understanding the sales process and how to manage a group of salespeople is an important part of the job for a successful marketer. It ensures that the right course of study gives a good insight into what works in sales, including good customer relationship management.
Program Syllabus
Semester – I
- Principles Of Management
- Business Communication
- Financial Accounting
- Micro Economics
- Organization Behaviour & HRM
- Essentials of IT
Semester – II
- Cost and Management Accounting
- Principles of Marketing
- Operations Research
- Marco Economics
- Business Statistics For Decision Making
- Introduction To Anlaytics
Semester – III
- Business and Allied Law
- Digital Marketing
- Financial Management
- Consumer Behaviour
- International Business & Export Import Management
- Sales Management
Semester – IV
- Production & Total quality Management
- Research Methodology
- Performance Management System
- Environment an disaster Management
- Retail Management
- Fundamentals of Taxation
Semester – V
- Entrepreneurship Management
- Project
- Customer Relationship Management
- Rural Marketing
- Strategic Brand Management
- Financial Statement Analysis
Semester – VI
- Business Ethics and Corporate Governance
- Strategic Management
- Operations and supply Chain Management
- Project Management
- Integrated Marketing Communications
- International Marketing
Faculty and Learning Experience
NMIMS is proud of the faculty: the most experienced people in their field. Most of them, anyway, boast years of experience in the industry and accompany this heritage with many nuggets of wisdom that bear upon the learning process. The faculty has committed itself to students’ success; and with much organisational support, it becomes possible to establish an environment that’s conducive to all learners.
This online learning site also has interactive features, such as live webinars, discussion forums, and group projects. These features of the site allow you to feel included in a community, which affords you the opportunity to interact with peer students of different backgrounds and locations.
Career Opportunities
Completion of a BBA in Marketing offers the opportunity to get into many professions. The skills and knowledge that this program attains are strong enough so that one can easily become a candidate for various types of marketing roles. Here are a few relevant careers:
1.Marketing Executive: This person will design and plan the marketing campaign, analyse trends in the market, and develop strategies to reach target audiences.
2.Brand Manager: Brand managers have a general view of the image and positioning of a brand. They would then ensure that branding efforts are in line with the expectations of consumers and all other market trends.
3.Digital Marketing Specialist: This job emphasises online marketing strategies about social media account management, ensuring that websites are search engine-friendly, and producing online content that interests online users.
4.Market Research Analysts : Analyse the market environment to identify scopes for selling. The analysts gather information and analyse it for the firm to make the right decisions.
5.Sales Manager: Sales managers manage the sales personnel and formulate plans to increase revenues. This job requires solid leadership skills and customer relation characteristics.
Admission Process
There is nothing complicated with regards to your admission to the Online BBA in Marketing at NMIMS if you’re interested. Candidates are usually those who have completed higher secondary education or 12th from a recognized board. The whole procedure for admission includes an online form, submission of documents, and payment of the application fee.
After reviewing your application, they might call or invite you for a personal interview or additional assessments. This is how the university finds out if you’re suited for the program.
Conclusion
Through an online BBA in Marketing, NMIMS offers a perfect opportunity to build a successful business career. It provides a robust curriculum from experienced faculty and offers a flexible format of learning that will help you to enhance the marketing skills and knowledge.
Nowadays, the job market remains more competitive and in many ways quite hectic. A good education background may easily be labelled as success. What the online BBA program in Marketing offers is not only basic business skills but also practical experience through projects and case studies, which can get one ready for a challenging career in various markets. The program is suitable for anyone, whether a fresh graduate or a professional looking forward to a high-quality education that will achieve the desired flexibility for growth in their career.
Consider the potential that an Online BBA in Marketing from NMIMS brings to you as you contemplate your higher education options. Ultimately, it takes just the right amount of dedication and hard work to pave the pathway into an extremely rewarding marketing career with a great deal of impact on the business world. The future of marketing lies ahead!
