Online MBA Executive In Digital Marketing - NMIMS University
Narsee Monjee Institute of Management Studies, NMIMS is very well known for various high-quality management programs running in India. Of them, one of the most popular and sought after offerings is the online MBA Executive in Digital Marketing. This course is specifically designed for working professionals looking to upgrade their digital marketing skills even while being employed. In this article, we would try to elicit information regarding this program, its benefits, and how it could help you move forward in your career.
The Online MBA Executive in Digital Marketing is a specific master’s program that takes upon almost everything concerning digital marketing. An online postgraduate course, it targets those with a few years of work experience to deepen their understanding about the working of digital marketing in modern times with business. It brings both theory and practical application together in such a way that whatever is learned, students can apply to real life.
Why an Online MBA Executive in Digital Marketing?
Flexibility : Flexibility is one of the numerous advantages associated with this program. The course will be online, and hence, students will be able to access learning from anywhere and at any convenient time. This is important as working professionals who sometimes have very tight schedules cannot afford to sit in a regular class.
NMIMS boasts of quality education. The faculty comprises industry professionals and academics, hence providing real-world wisdom to the classroom setting. Students are exposed to their knowledge and guidance all along the course.
Networking Opportunities : The student will have excellent opportunities for networking while studying at NMIMS. This will be possible by contact with his peers, industry leaders, and fellow alumni, which would help the student build the right type of relationships which may shape his career very well in future.
An Online MBA Executive in Digital Marketing can greatly help your career. The course gives you the latest skills and knowledge that are sought after by employers. Most graduates get promoted or acquire more job opportunities once they complete their courses.
Course Outline
The curriculum of the Online MBA Executive in Digital Marketing is quite wide-ranging. Below are some of the topics you will learn during the program.
1.Digital Marketing Fundamentals : This course will take you through the world of digital marketing, its significance in today’s business sphere, and make you well aware of some of the major digital channels and their usages.
2.Search Engine Optimization (SEO) : The optimization process improves website’s visibility. Here in this module below, learn strategies to optimise websites and content for search engines, to help businesses increase visitors.
3.Social Media Marketing: Social media is one of the most effective means of reaching customers. The course will provide insight on how effective social media campaigns can be used to engage an audience and measure success on Facebook, Instagram, and Twitter, among others.
4.Content Marketing : Content is not just a feature of marketing, but its backbone. It will teach you how to make communications compelling enough to attract and retain customers. This includes blog posts, videos, infographics, and a lot more.
5.Data Analytics : Marked by a great understanding of data, well-informed decisions in marketing would thus become the key. This module teaches you how to analyse data generated from digital marketing campaigns to enhance performance and provide good returns on ROIs.
Program Syllabus
Term 1
- Financial Accounting: Information For Decision
- Organisational Behaviour
- Marketing Management
- Business Statistics for Decision Makers
- Quatitative Methods Online Course – HBR
- Spreadsheet Modeling Online Course : Excel 2013 – HBR
- Financial Accounting Online Course – HBR
Term 2
- Information System for Managers
- Business Communication
- Corporate Finance
- Operations Management
- Management Communication: Complete Online – HBR
- Mathematics for Management Online Course – HBR
- Finance Online Course – HBR
Term 3/4/5
- Marketing in a digital World
- Consumer Behaviour
- Marketing and Web Social Media Analytics
- Social Media and Content Marketing
- Integrated Marketing Communication
- Search Engine Optimisation & Search Engine Marketing
- Moblie and Email Marketing
Term 6
- Capstone Project
Term 7&8
- Project Part I
- Project Part II
Learning Methodology at NMIMS
NMIMS online learning encompasses many methods to facilitate your learning experience.
- Live Lectures: Attend live classes by the faculty wherein you can raise questions and participate in the forum discussions.
- Recorded Lectures: Listen to the recorded classes at any convenience. The materials can be reviewed as and when required.
- Interactive Learning: Friends are on your discussion page through forums, group activities, and, of course, learn together.
- Availability of Materials: E-books, online libraries, and educational material are among what is there to support your study.
Admission Process
In NMIMS, the process to get admission into the Online MBA Executive in Digital Marketing is easy. Here’s how you can do it:
Eligibility Criteria
- You are usually eligible to apply when you have:
- Bachelor’s degree from a recognized university.
- At least two years of any work experience.
Application Form:Online application form is available on the NMIMS website. Be sure that you have everything correct and right.
Entrance Test : In some scenarios, the admissions team requires an entrance test. This would allow them to assess how prepared you are for that program.
Interview: Selected ones might be interviewed. This helps the admissions team learn more about your goals and what drives you to attend college.
Learning Methodology
1.Online Classes : The program makes use of online classes, which provide for interaction and engagement. Here, you can attend lectures, discuss with lecturers, or have contact with other students.
2.Study Materials : Students will have total study materials such as video, reading, and assignment in order to facilitate understanding in learning. These materials would help in knowing the ideas that shall have been covered in class.
3.Assessment : Quizzes and assignments are routine, which help keep one up-to-date with their work. Progress is checked on regularly. This keeps one quite aware of the course work provided and what is understood about it.
4.Group Projects : In a collaborative project, students work with one another to apply the knowledge they have acquired. This encourages teamwork, the establishment of which is crucial in the workplace.
Advantages of online learning
- Accessibility : Distance learning means you can acquire courses at any convenient place. Whether you are at home, in a café, or in transit, you can easily access course materials.
- Self-Directed Learning : Online learning allows you to learn at your own pace. You spend more time on subjects that you find challenging, and you can quickly move through those that you classify very easy.
- Balance Job and Study : The course is for working professionals. You can easily balance up work, studies, and personal life.
Career Opportunities
Completing the Online MBA Executive in Digital Marketing will create many career opportunities. Here are some job roles you can pursue:
1.Digital Marketing Manager : In a broader sense, this is a manager role that oversees the online marketing strategies. It calls for planning campaigns, managing budgets, and analysing performance.
2.SEO Specialist : SEO experts optimise websites for view. You will apply several methods of maximising organic traffic and improving search rankings.
3.Social Media Manager : You will take responsibility for the company’s social media presence. You will create content, engage with followers, and track performance metrics.
4.Content Strategist : Content strategists plan and manages content creation. You will ensure all content is relevant to the goals of the brand and its customers.
5.Data Analyst : Data analysts interpret data from marketing campaigns. You will apply that knowledge to give insights that help businesses make informed decisions.
Conclusion
The NMIMS Online MBA Executive in Digital Marketing will be perfect for any working professional who wants to level up their expertise and engage in the domain of digital marketing. The flexible schedule, quality education, and excellent networking in this program will arm you with the devices necessary for success. Do you dream of becoming a Digital Marketing Manager or an SEO specialist, a Content strategist? End. If you’re ready to really take that next step in your career, this transformative program is something you should consider applying for.
