Online MBA In Digital Entrepreneurship - Amity University
The modern entrepreneur comes in a different light with the development of technology and the internet. Digital entrepreneurship is being used whereby a person can begin and run their business at home using the internet as a tool to reach the customers and build brand values. Amity University offers an online MBA in digital entrepreneurship that will enable the student to master the tools and knowledge that help them shine in this exciting field. This paper shall outline what a digital entrepreneurship is, the programme structure, and outline its advantages and career opportunities.
What is Digital Entrepreneurship?
Digital entrepreneurship refers to entrepreneurial activity around starting up and running an enterprise primarily online. That can include everything from e-commerce, provision of services through various digital media, mobile apps, content, and much more. Technology is obviously an essential element in creating a product or service, to market them, reach customers, and for so many other reasons, but what it offers you with digital entrepreneurship is flexibility to get access to an audience worldwide with relatively fewer overheads.
Why Pursue an MBA in Digital Entrepreneurship?
Huge Demand for Digital Skills: The rising trends of online business do require an increased demand to bring into line digital know-how and skill set-approached knowledge into one’s armed capabilities. Students joining the MBA program from Digital Entrepreneurship will be equipped with such requirements.
Holistic learning: The program covers a wide range that encompasses virtually every other topic, including business strategies, digital marketing, e-commerce, and so many technologies. That is broad enough to arm the graduates in dealing with almost anything.
In fact, that is everything digital entrepreneurship thrives on. The students are taught how to be creative thinkers and develop new business ideas that fill a place in the market.
Flexibility of Online Learning Online learning provides flexibility, which ensures learners can learn at their own pace and according to other commitments, be it work or family obligations.
Program Overview
Duration and Structure
Generally, the online MBA provided under the course of study Digital Entrepreneurship is a two-year course, broken into four semesters: all will enable arrangement for core subjects and electives, and thus allow students to have a specified arrangement for their education based on personal interests.
Core Subjects
1.Entrepreneurship and Innovation: It involves basic entrepreneurship, in which learning equips one with the aspect of how to look out for business opportunities in life, develop new ideas about the venture, and finalise actual business plans.
2.Digital Marketing: Students are taught all kinds of digital marketing, which include social media marketing, email marketing, and SEO. This knowledge enables students to promote their businesses on the internet effectively.
3.E-commerce Management: This course covers information on the setting and management of an online shop. A student is given guidance on the following heads; online payment systems, customer service, and logistics.
4.Technology Management: E-entrepreneurs must be in a position to understand technology. The course will enable the students to use technology so that operations can become more streamlined, and customer experience becomes better.
Elective
Amity University offers many electives to opt for. Students can narrow down their interests to areas of focus. Some of the most popular electives may include:
- Social Media Strategy
- Digital Content Creation
- Data Analytics for Business
- Mobile App Development
- Practical Learning
Major focus of this program is through the learning process by doing. The student would be immersed in real-world projects and case studies, bringing his knowledge into real-life business scenarios. It will entail such hands-on experience which will be critical in understanding how to run a successful digital business.
Program Syllabus
Semester 1
- Managerial Economics
- Statistics for Management
- Professional communication
- Accounting for Managers
- Marketing Management
Semester 2
- Legal Aspects of Business
- Business Research Methods
- Financial Management
- Human Resource Management
- Conflict Resolution and Management
Semester 3
- Developing Entrepreneurial Skills
- Entrepreneurship – Basics
- Idea scouting and its development
- Minor Project
- Planning and launching of the product
- Professional Ethics
- Strategic Management
Semester 4
- Digital Marketing
- Financial Aspects in Entrepreneurship
- Major Project
- Management in Action – Social Economic and Ethical Issues
- Successful Marketing
Advantages of Amity University Online MBA
Reputed Institution: Amity University is known for a rich quality of education and research. Graduation from a good university can open better career prospects for you.
Experienced Faculty: The faculty in Amity comprises professionals from the industries who have profound knowledge in digital entrepreneurship. Thereby, providing key real-world experience to the courses.
One would connect with alumni and the rest of the world easily by joining the Amity provided online MBA program. It opens avenues to potentially new employment and collaborations through networking.
This online program provides an opportunity to gather students with different backgrounds and countries. It enriches experience and gives a global approach toward the outlook of being an entrepreneur.
Career Opportunities
Online MBA in Digital Entrepreneurship provides graduates with a hugely wide range of career opportunities. That can include a role working in any of the following:
1.Digital Entrepreneur: Develop and manage your own web-based business, eCommerce, or in digital services or content creation.
2.E-commerce Manager: Deliver and operationalize an online commerce platform, managing stock and developing sales strategies.
3.Digital Marketing Specialist: Plan and execute the digital marketing campaign to get and boost up sales for a particular product or service.
4.Business Advisor: To consult new ventures and already established ventures to increase its online presence and the digital approach.
5.Product Manager: Design and market digital products with an emphasis on seeing that they meet the needs of customers and according to the needs of the market.
Admission Process
The admission procedure for Amity University’s online MBA program is a smooth procedure. Generally, the following are the steps associated with this procedure.
- Eligibility: Students who are enrolled in this course are generally recommended to hold a bachelor’s degree from a recognized university. Prior work experience in the related field can at times be preferred but are not at all mandatory.
- Online Application: Any student, who wants to join a course offered by the Amity University, can apply online. Application form will contain details such as name, permanent and present address, date of birth, academic history, and work experience, amongst others.
- Entrance Exam: Depending on the choice of the programme, there might be a requirement for an entrance exam or valid scores of any entrance test like GMAT or CAT.
- Interview: Only a few students may be interviewed to see if the candidate is suitable for the course
- Admission: Once selected, a student will be advised on how to enrol and begin a course.
Conclusion
Online MBA in Digital Entrepreneurship offered by Amity University is an excellent opportunity for anyone interested in setting up and running an enterprise online. The curriculum is rich, and the faculty members are experienced so that it will train students well to spearhead success in today’s dynamic world of digital entrepreneurship. Perhaps if one feels enthusiastic about innovation and wishes to make use of digital tools as a means of initiating his business, then this program may be ideal for him. That can be the base for your fulfilling and sparkling career in the digital world!
