Online MBA In Digital Marketing Management - Amity University
Digital marketing is the most required factor in the new modern world. Being an online business, increased demands are seen in the case of digital literacy. To handle this scenario, a professional or a candidate who has expertise in this field is needed. Amity University Online offers some of the best online courses for such a professional and introduces the Online MBA in Digital Marketing Management. This article will explain what digital marketing means, the structure of the program, its merits, and the career opportunities.
What is Digital Marketing?
Digital marketing is the most required factor in the new modern world. Being an online business, increased demands are seen in the case of digital literacy. To handle this scenario, a professional or a candidate who has expertise in this field is needed. Amity University Online offers some of the best online courses for such a professional and introduces the Online MBA in Digital Marketing Management. This article will explain what digital marketing means, the structure of the program, its merits, and the career opportunities.
Why an Online MBA in Digital Marketing Management?
1. Future in Digital Marketing : These days with companies engaging more and more in digital marketing, the demand for such professionals is on the increase; therefore, an MBA in Digital Marketing Management is one of the most important courses it prepares for future students to meet this rising demand.
2. Extensive Knowledge : The program spreads widely among its curriculum, talking about social media marketing, content creation, search engine optimization, and so much more. Graduates eventually become well-rounded in the entire knowledge scope of digital marketing.
3. Leadership Opportunities : An MBA both teaches marketing strategy and develops leadership skills. Once a graduate is ready for management work where they can lead teams and create great marketing ideas.
4. Flexibility : E-learning flexibility offers an opportunity to study anything anywhere and at one’s own pace, which makes it easier to balance study with work or other commitments.
Program Overview
Duration and Structure
The Online MBA in Digital Marketing Management will take two years, with a split year into four semesters. Every semester includes core subjects and electives, thereby allowing customization of the learning experience.
Core Subjects
1. Principles of Marketing : This is a foundational course, that introduces students to very basic marketing concepts and strategies on the markets to be analyzed, consumer behavior, and even marketing plans.
2. Digital Marketing Strategies : This course explains the different strategies that are applied in digital marketing, ranging from social media to email and content marketing. The students are taught how to develop and apply effective digital marketing campaigns.
3. Content Marketing : Content is a big part of digital marketing. In this course, the student would learn how to come up with attractive content that addresses customer interests and helps in keeping them for a longer time.
4. Data Analytics Marketing : The course takes care of understanding data and its impact while deciding upon marketing. This further includes how to analyze data to assess marketing performance and drive strategies.
Electives
There is a broad range of electives at Amity University that allows the student to dig deeper into specific interests. Some of the popular electives would be:
- Search Engine Optimization (SEO)
- Social Media Marketing
- E-commerce Marketing
- Brand Management
- Practical Learning
Perhaps the most striking characteristic of this program is its input towards on-the-job learning. Students can work on real projects, case studies, and other simulations that would enable them to apply learned concepts practically. This prepares grads right out of school.
Program Syllabus
Semester 1
- Managerial Economics
- Statistics for Management
- Professional communication
- Accounting for Managers
- Marketing Management
Semester 2
- Managerial Economics
- Statistics for Management
- Professional communication
- Accounting for Managers
- Marketing Management
Semester 3
- Digital Customer Analytics
- Digital Journey with Brand Management
- Minor Project
- Performance Marketing
- Professional Ethics
- Social Media and Technology Marketing
- Strategic Management
Semester 4
- Digital Commerce – Reinventing Business Models
- Digital Marketing
- Major Project
- Management in Action – Social Economic and Ethical Issues
- Marketing Analytics – Data Tools and Techniques
Benefits of Amity University's Online MBA
Known and Right Institution: Amity University is well-known for its excellent education process and strong focus on research. Graduating from a well-recognized university boosts your resume.
1. Experienced faculties : The faculties at Amity come with years of experience in the industry of digital marketing. Insights in their words add real-world perception to the lectures.
2. Networking Opportunities : Through this course, access to the Amity alumni network and industrial contact groups will be acquired. This helps a person in getting job opportunities as well as collaborating.
3. Global Exposure : The online MBA program will open the accessibility to various countries and their backgrounds. This richness enhances the learning experience and also gives an outlook from across the globe for digital marketing.
Career Opportunities
Graduates of the Online MBA in Digital Marketing Management may pursue many employment opportunities. For instance, they may work as:
1. Digital Marketing Manager : He manages online marketing campaigns and works with teams to set strategies that increase brand awareness and generate sales.
2. Social Media Manager : They create and curate content on various social media channels, develop engagements with their target audiences, and analyze performance data.
3. SEO Specialist : Optimises sites for increased search engine ranking with organic traffic to the site.
4. Content Strategist : Plans and creates content to achieve any marketing goal that is aligned with the audience’s needs.
5. E-commerce Manager : Manages the online sales channels, develops marketing campaigns, and enhances the shopping experience for the customer.
Admission Process
Getting into the Online MBA program of Amity University is quite easy. Here are the usual procedures involved in this process:
1. Eligibility : Basic eligibility for eligibility to the course. Normally, a bachelor’s degree from a recognized university is required. Related work experience would always be preferred but is not always a must.
2. Application : Students desirous of seeking admission can apply online through the Amity University website. The application form will contain personal particulars, academic history, and work experience in detail.
3. Onboard : On completion of the above steps, the admitted candidate will be guided on how to enroll and join classes.
Conclusion
An opportunity to further your career in the digital space is the Online MBA in Digital Marketing Management from Amity University. The curriculum covers a wide range, and the faculty members are experienced. Flexibility makes it suitable for a wide variety of roles in the digital marketing sphere. If you are interested in marketing and want to apply digital tools to drive the growth of businesses, it can be a good fit for your career. It could be the starting point for a satisfying career in an increasingly dynamic field!
