Online MBA Executive In Marketing Management - NMIMS University
Every business sector is changing, and marketing serves as a component of the change. For a career grower, business schools like NMIMS (Narsee Monjee Institute of Management Studies) offer an MBA Executive in Marketing Management. So, what is this program all about, what are the benefits, and why might you just find it perfect for you?.
An MBA Executive in Marketing Management is a special degree meant for working professionals. The focus of such a degree would be on advanced topics with regard to the marketing domain, such as strategic marketing, consumer behaviour, brand management, and most importantly, digital marketing. The core objective of such an MBA would be to arm the student with the ammunition needed to succeed today in the rapidly changing world of marketing.
It is one of the premier business schools in India. It is a combination of theory and practical skills. It makes sure that the student does not only learn the concept but also how to apply it in reality.
Who should take this program?
This MBA course is suited for those who have about a couple of years of experience working in marketing, sales, and other related areas. If you seek to add skills, move into leadership positions, or experience an entire shift of careers into marketing specialisation, this can be the best course. It is especially valuable for mid-level professionals who are ready to ascend to higher ranks.
Aspects of the Curriculum
Some of the topics included in the following category of the NMIMS MBA Executive in Marketing Management are discussed below:
1.Marketing Strategies : The field of marketing strategies relates to everyone working with regard to marketing. The topic is exposed to various strategies for dealing with marketing: target markets and positioning products. Students are taught how to come up with marketing plans that will help support business-related goals.
2.Consumer Behaviour : Underlying the call for effective marketing, perhaps lies behind it the demand to understand and know the audience. This course will help demonstrate consumer psychology. It will show students what influences buying decisions. And as a marketer, you need to learn about consumer behaviour so that you can develop campaigns that really talk to your target audiences.
3.Digital Marketing : Knowing how to do digital marketing today is indispensable in this online world. This includes social media, search engine optimization (SEO), and content marketing. Students learn how to use various digital channels to better reach the customer.
4.Brand Management : Building and managing a brand is part of marketing. Through this course, students learn how to develop the most robust brand identities and keep customers loyal. Good brand management can significantly influence the success of a company.
5.Marketing Analytics : Data forms a big proportion of modern marketing. The course here deals with analysing the data and arriving at smart marketing decisions. It teaches using tools for measuring the campaign’s performance and market trends.
6.Flexible Learning Format : The MBA Executive in Marketing Management is designed to be rather flexible. It mostly combines online and on-campus classes and allows working professionals to balance work with school studies. Classes are usually held during evenings or weekends so that it becomes easy for the students to attend.
NMIMS uses a wide range of teaching aids including lectures, case studies, group discussions, and project work. These diversities help students gain knowledge in practical applications of theories.
Program Syllabus
Term 1
- Financial Accounting: Information For Decision
- Organisational Behaviour
- Marketing Management
- Business Statistics for Decision Makers
- Quatitative Methods Online Course – HBR
- Spreadsheet Modeling Online Course : Excel 2013 – HBR
- Financial Accounting Online Course – HBR
Term 2
- Information System for Managers
- Business Communication
- Corporate Finance
- Operations Management
- Management Communication: Complete Online – HBR
- Mathematics for Management Online Course – HBR
- Finance Online Course – HBR
Term 3/4/5
- Consumer Behaviour
- Customer Relationship Management
- Strategic Brand Management
- Marketing in a Digital World
- Marketing and Web Social Media Analytics
- Crafting and Providing Marketing Services
- Integrated Marketing Communications
- Sales Management
- Marketing Research
Term 6
- Capstone Project
Term 7&8
- Project Part I
- Project Part II
Advantages of the Course
1.Career Progression : Career Advancement: The MBA Executive in Marketing Management will let you experience the best shots of up-lifting your career. Now you can occupy higher ranks such as marketing manager or even director. Such positions open more doorways and ensure more pay.
2.Networking Opportunities : The campus of the NMIMS comes forward with its magnificent infrastructure, which provides great opportunities for networking. Students here will get a chance to interact with industry people, alumni, as well as faculty members. A strong network can therefore be your door-opener towards new jobs and partnerships.
3.Skill Development : The program is designed to guide all the required skills in marketing. It teaches you strategic thinking, leadership qualities, communication, and analytical skills. Success in today’s competitive world is achieved by students only through these skills.
- Relevant Knowledge :The curricula undergo changes from time to time, in line with the trend and practices of marketing. This implies that the knowledge acquired is directly applied to the profession. Also, the addition of experienced faculty with work experience in the industry benefits the education process.
Admission Process
The admission process for the MBA Executive in Marketing Management at NMIMS is quite simple. Find out below:
- Application Form: Application forms are usually submitted online, which is mostly based on personal details, educational background, and work experience.
- Entrance Exam: An entrance test may be held to evaluate the preparedness of students for management study. NMIMS accepts scores from tests such as NMAT, GMAT, or CAT.
- Interview: The candidates cleared for the first round of screening often get a call for an interview. It further provides the admission committee with a window of understanding the motivation and career aspiration of candidature.
Final selection: Candidates get selected through overall performance based on marks scored, result of interviewing, and work experience
Learning Methodology
1.Online Classes : The program makes use of online classes, which provide for interaction and engagement. Here, you can attend lectures, discuss with lecturers, or have contact with other students.
2.Study Materials : Students will have total study materials such as video, reading, and assignment in order to facilitate understanding in learning. These materials would help in knowing the ideas that shall have been covered in class.
3.Assessment : Quizzes and assignments are routine, which help keep one up-to-date with their work. Progress is checked on regularly. This keeps one quite aware of the course work provided and what is understood about it.
4.Group Projects : In a collaborative project, students work with one another to apply the knowledge they have acquired. This encourages teamwork, the establishment of which is crucial in the workplace.
Advantages of online learning
- Accessibility : Distance learning means you can acquire courses at any convenient place. Whether you are at home, in a café, or in transit, you can easily access course materials.
- Self-Directed Learning : Online learning allows you to learn at your own pace. You spend more time on subjects that you find challenging, and you can quickly move through those that you classify very easy.
- Balance Job and Study : The course is for working professionals. You can easily balance up work, studies, and personal life.
Career Prospects After Course
With the MBA Executive in Marketing Management, you have quite a wide field open to you. The top career opportunities that you would consider are
1.Marketing Manager
The work of a marketing manager is overseeing a marketing campaign, supervising teams, and creating strategies that enhance the visibility of a brand. It involves working on multiple departments for a marketing perspective for the completion of marketing goals.
2.Brand Manager
This post often encompasses brand image development and maintenance using marketing strategy, market research, and analysis of the way things are going with the brand.
3.Digital Marketing Specialist
If you are into digital marketing, you can particularly stick to executing online marketing strategies. Some even liken it to watching movies on Netflix or YouTube because sometimes their related work can include work on social media accounts, running online campaigns, and analysing web traffic data.An MBA in Marketing Management also provides opportunities for sales positions. As a sales manager, you would create sales plans, manage a sales team, and work towards revenue objectives.
4.Marketing Consultant
If you want to have a flexible workplace environment, then becoming a marketing consultant would be an excellent decision. In this role, you would consult businesses on the best marketing strategies and support them in enhancing their performance.
Conclusion
NMIMS offers an MBA Executive in Marketing Management which is, hopefully, the best possible choice for professionals looking forward to marketing career growth. The well-rounded curriculum, flexible learning options, and valuable networking opportunities make the program prepare students for success in today’s ever-changing business world.
This program will enable you to achieve any of the following objectives: climbing up the corporate ladder, career change, or doing deeper work in marketing. It brings new opportunities that allow you to feel a greater sense of job satisfaction if invested in through an MBA Executive in Marketing Management. So, if you are ready to take that next step in your professional journey, consider NMIMS and its MBA in Marketing Management.
